If you haven’t seen it, I encourage you to watch the Dove campaign against the dark side of the beauty industry. Motto: ‘Talk to your daughter before the beauty industry does’.
The problem is that we’re having difficulties to believe in the good will of Dove, one of the many brands from Univeler. After all, those ads are meant to perfect their image and sell more of their products. It didn’t take long for Greenpeace to react with a viral campaign against deforestation by Dove. Motto: ‘Talk to Dove before it’s too late’.
After 2 weeks of online campaigning, Unilever was forced to take action against deforestation!
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